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STBL launched as attention moved from “just peg stability” to transparency, real-world collateral, and onchain yield. The project already had industry attention around its “Stablecoin 2.0” positioning, but turning that attention into measurable TGE performance required consistent effort. Here’s how Formula supported STBL’s TGE over three months, driving over 40M impressions and helping build momentum into launch day.
STBL launched with a market-relevant product. The protocol positioned itself as “Stablecoin 2.0,” a model focused on transparent, yield-generating, community-owned stablecoins backed by tokenized real-world assets.
The company was co-founded by Reeve Collins, one of the creators of Tether, which immediately gave the project historical context inside the crypto industry. Public interviews around the launch focused on how the stablecoin market was evolving beyond centralized issuer models toward onchain, RWA-backed infrastructure.
The challenge was making the market pay attention during a period when dozens of TGEs were launching every month. That is where Formula entered the process, as a DeFi marketing agency focused on TGE execution.
Building visibility before the STBL token TGE
Formula joined the campaign during the pre-TGE phase to help structure the public narrative and coordinate distribution across media, social, and community channels.
The campaign ran for three months, with the work broken into three priorities: build credibility early, widen reach midstream, and concentrate attention right around launch.
First, Formula worked to get third-party validation for the Stablecoin 2.0 angle. That meant shaping the story around Reeve Collins and STBL’s broader thesis, then placing it in formats people actually consume – features, interviews, press releases, podcasts, and event coverage – across both crypto-native outlets and more mainstream channels.
That coverage landed on platforms like Yahoo Finance, CoinMarketCap Community, and CryptoRank, alongside other crypto publications. Per the campaign report, the PR push totaled an estimated 380M in reach.
In parallel, Formula lined up Cointelegraph placements to keep STBL visible heading into the launch window. One advertorial published on September 11, 2025 drew 30,868 views, with an average read time of 1:35, and was pinned on Cointelegraph’s homepage for 24 hours on both desktop and mobile.
The campaign also included a dedicated banner rollout across Cointelegraph inventory. That placement generated more than 1 million impressions with a 0.23% CTR.
To support direct community reach, Formula integrated STBL into Cointelegraph’s newsletter distribution. The newsletter went out to 34,341 inboxes, with 10,506 opens (a 30.59% open rate) and 830 clicks.
Social promotion ran in parallel with the media rollout, helping keep the message in circulation while coverage was live. A pinned Cointelegraph X post generated 266K reach and 1,207 engagements during its 24-hour promotion period.
Turning awareness into launch momentum
The goal was to concentrate attention around the TGE window and make the launch hard to miss.
The rollout was sequenced. The thought leadership pieces did the credibility work. Then the media placements carried the story to new readers. Closer to launch, banners and pinned posts kept STBL in front of people, and the newsletter added repeat touchpoints.
The way the rollout was set up kept STBL in front of people in more than one place, more than once, instead of betting everything on a single announcement.
On launch day, the STBL token TGE generated $241M in trading volume. Ten days after launch, the project reached a $265M market cap, representing 10x growth from its initial level during the support period. Total campaign impressions exceeded 40M.
Beyond the numbers, STBL became part of a wider industry discussion on RWAs, productive stablecoins, and onchain financial infrastructure, which continued post-launch.
What this crypto launch strategy achieved
STBL’s launch worked best when PR, paid placements, and community pushes were scheduled together. Instead of a single “announcement blast”, Formula planned a sequence: explain the story early, repeat it across channels, and keep the messaging consistent through launch week. That approach helped STBL sustain visibility before and after TGE.
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If you are preparing a token launch and need a strategy built around measurable execution, book a call with the Formula team.
