Book a call
Theme
Book a call

Campaigns that move the market.
Powered
by Cointelegraph

PR Marketing Strategy and Research Cointelegraph Distribution
Book a strategy call Explore campaigns
1inch binance brave chainlink coinbase etoro lv mantra metamask okx polkadot polygon stellar tron 1inch binance brave chainlink coinbase etoro lv mantra metamask okx polkadot polygon stellar tron

Formula is the commercial layer designed for structured distribution across Cointelegraph
channels and beyond

Book a strategy call

See how Formula helps Web3 teams launch, gain visibility, and build market traction

Selected campaigns
CEX Exchanges

Bybit

Turned WSOT 2024 into a record-breaking global trading event.

We helped Bybit achieve record-breaking participation during WSOT 2024, with over 77,000 traders from 161 countries generating $100 billion in trading volume.

Read case study
TGE RWA Stablecoins

STBL

Built the momentum behind a TGE launch that hit hard from day one.

We helped STBL accelerate launch visibility through a multi-channel market presence campaign, supporting a TGE that reached $241M in trading volume on day one and a $265M market cap within 10 days.

Read case study
TGE DeFi

Aster

Helped Aster cut through DeFi noise and launch at breakout scale.

See how we helped Aster launch and scale their visibility within the crowded DeFi landscape, reaching $2.6B trading volume on TGE day and $3.7B market cap one week after.

Read case study

From awareness to market impact, we build campaigns that deliver. Let’s discuss what that could look like for you.

Book a strategy call

Tell us what you are launching, when, and for which market. We’ll recommend the right next step

Book a strategy call
01

Validation call

We align on your goal, timeline, market, and what success should look like.

02

Internal review

Our team reviews your category, narrative, timing, geography, and competitive context.

03

Scope recommendation

The right mix of PR, content, KOLs – tuned to your objective.

04

Custom campaign plan

A clear roadmap with milestones, and deliverables – ready to launch.

Testimonials

Liza Iurchenko CIS Market Head at BITGET

“We have the team – FORMULA provides the CMO-level clarity behind it.”

Gulsah Yurdakul Head of Growth Marketing, ALGORAND

“Clear structure, strong execution, and consistent delivery.”

Filip Arambasic Head of Partnerships & Strategy, UMINERS

“More than PR – real support across strategy, research, and execution.”

Blog