Campaigns that move the market.
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Formula is the commercial layer designed for structured distribution across Cointelegraph
channels and beyond
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See how Formula helps Web3 teams launch, gain visibility, and build market traction
Bybit
Turned WSOT 2024 into a record-breaking global trading event.
We helped Bybit achieve record-breaking participation during WSOT 2024, with over 77,000 traders from 161 countries generating $100 billion in trading volume.
STBL
Built the momentum behind a TGE launch that hit hard from day one.
We helped STBL accelerate launch visibility through a multi-channel market presence campaign, supporting a TGE that reached $241M in trading volume on day one and a $265M market cap within 10 days.
Aster
Helped Aster cut through DeFi noise and launch at breakout scale.
See how we helped Aster launch and scale their visibility within the crowded DeFi landscape, reaching $2.6B trading volume on TGE day and $3.7B market cap one week after.
From awareness to market impact, we build campaigns that deliver. Let’s discuss what that could look like for you.
Book a strategy callTell us what you are launching, when, and for which market. We’ll recommend the right next step
Book a strategy callValidation call
We align on your goal, timeline, market, and what success should look like.
Internal review
Our team reviews your category, narrative, timing, geography, and competitive context.
Scope recommendation
The right mix of PR, content, KOLs – tuned to your objective.
Custom campaign plan
A clear roadmap with milestones, and deliverables – ready to launch.
Testimonials
Liza Iurchenko CIS Market Head at BITGET
“We have the team – FORMULA provides the CMO-level clarity behind it.”
Gulsah Yurdakul Head of Growth Marketing, ALGORAND
“Clear structure, strong execution, and consistent delivery.”
Filip Arambasic Head of Partnerships & Strategy, UMINERS
“More than PR – real support across strategy, research, and execution.”